Strategies for the Dietary Control of Diabetes

Strategies for the Dietary Control of Diabetes A survey of the recent strategies for the dietary control of diabetes in the Middle East INTRODUCTION Significant changes in the political and socio-economic climates have been the hallmark of the last decade in the many of the countries in the Middle East especially those located in the territories of the Arabian Gulf. These changes have impacted in no small way on the demographics of the affected countries. Notable are the obvious shifts in age distribution and a perceptible increase in healthy life expectancy. Furthermore, there have been alterations in the conventional lifestyles of the people living in these countries perhaps due largely to westernization, rapid urbanization and industrialization (Abdella et al 1995). It is also worth mentioning that disease types, trends and or their prevalence have also changed dramatically. Prominent among these is diabetes. Diabetes – delineation The incidence and prevalence of diabetes have consistently increased in the last 20 years; these changes have paralleled environmental transformation as well as the adjustments to changes above mentioned (Abdella et al 1995; Zimmet et al 1977). The current projection of the World Health Organisation (WHO 2007) indicates that there will be further increases in the prevalence of diabetes in the Middle East. A working committee of the WHO on diabetes defined the disease as ‘a metabolic disorder of multiple aetiology characterized by chronic hyperglycaemia with disturbances of carbohydrate, fat and protein metabolism resulting from defects in insulin secretion, insulin action, or both; the effects being long-term damage, dysfunction and failure of various organs’ (Alberti and Zimmet 1998). Diabetes is caused by a lack of the hormone insulin, which is produced by the ÃŽ ²-islet cells of the pancreas. Glucose is the primary energy source for all cells and is provided by digest ion of carbohydrates from the diet. Insulin enhances the body cells’ uptake of glucose from blood plasma. Hence, defects in insulin secretion, insulin action, or, most commonly, both leads to decreased uptake of glucose by the cells and an increase in blood glucose levels. Sustained increases in blood glucose level will lead to the excretion of glucose in the urine when such increases exceed the renal threshold of the molecule. This in turn leads to the typical symptoms of diabetes: excessive production of urine (polyuria) and extreme thirst (polydipsia). Fatty acids from fat stores are metabolized as an alternative energy source when the body senses a lack of glucose, the result is weight loss and fatigue other common symptoms of diabetes (Maitra and Abbas 2004). The clinical profile of diabetes varies minimally between the countries of the Middle East. In Kuwait for example, because of the marked disparity between individuals in their age of diabetes onset, mode of present ation, and the degree of obesity, the clinical profile of the disease is heterogeneous (Abdella et al 1995). Diabetes mellitus is not a single disease entity, but rather a group of metabolic disorders sharing the common underlying feature of hyperglycemia. Type 1 (early-onset diabetes or insulin-dependent diabetes (IDDM) and Type 2 (maturity-onset diabetes or non-insulin-dependent diabetes (NIDDM) diabetes are well known types and are characterized by the different metabolic processes of the disease (Alberti and Zimmet, 1998). Type 2 accounts for about 80% of the disease worldwide. The chronic hyperglycemia and attendant metabolic dysregulation may be associated with secondary damage in multiple organ systems, especially the kidneys, eyes, nerves, and blood vessels (Maitra and Abbas 2004). The Role of Diet in the Management of Diabetes Nutritional therapy is an integral part of the management of diabetes and plays a vital role in helping people with diabetes achieve and maintain optimal blood glucose level (United Kingdom (UK) Prospective Diabetes Study Group (UKPDS), 1990; Delahanty, 1998). The nutritional management of patients is based on evidence-based principles and recommendations for the treatment and prevention of diabetes and related complications (American Diabetes Association, 2002). These recommendations are based on evidence published in the international literature and from consensus and expert opinion as required (Ha and Lean, 1998). The benefit of tight control of both blood glucose and blood pressure in people with type 1 and type 2 diabetes has been demonstrated in several well controlled randomized large-scale studies (Diabetes Control and Complications Trial Research Group, 1993; UKPDS 1998a,1998b). Generally, the objectives of strategies for the dietary control of diabetes are complementary to the aims of medical treatment. Dyson (2002) reported that these includes but not limited to the following: Maintaining blood glucose within predetermined target range Minimizing the risk of hypoglycaemia for those patients taking insulin or oral hypoglycaemic agents Achieving weight loss in the obese patient Reducing the risk of long-term complications of diabetes Maintaining blood pressure and lipid levels within predetermined target ranges Improving and maintaining suitable quality of life. (Dyson 2002) Rationale for the project Contemporary management of diabetes places emphasis on the individual patient’s responsibility for diabetes control of blood sugars and of food consumption. The concept of self-care with regard to a recommended diet is thus considered important in order for patients to maintain normoglycaemia and reduce or prevent diabetes-related complications (Rubin and Peyrot, 1992; Rubin et al, 1997). The diabetic patient is expected to monitor his/her carbohydrate metabolism, energy expenditure and the effects of insulin or recommended medicaments on blood pressure and sugar levels. This inevitably demands a level of understanding about diabetes and of the effect of diet on the progression and or management of the disease. This survey will explore the individual patients’ approach to control or support the pharmacotherapeutic management of his/her diabetes using diet. The study will shed light on diabetic patient’s adherence to guideline dietary recommendations in the Middle East or on novel dietary strategies for the control of the disease. The results of this study is essential to health policies makers in the region and pivotal for governmental strategies to minimize the burden of the diabetic epidemics in the Middle East. Using Kuwait as First Port of Call for the Middle East Diabetes Diet Study (MEDDS) The middle east comprise a large region that covers parts of northern Africa, southwestern Asia, and south eastern Europe consisting of Bahrain, Cyprus, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Sudan, Syria, Turkey, United Arab Emirates, and Yemen. The ‘Middle East Diabetes Diet Study’ (MEDDS) will focus on Kuwait in its first phase. Implementation of the study in other countries of the Middle East will stem from its success in Kuwait following appropriate modifications to adapt the study tools to the settings and subjects of these countries. Description of First Target site: Kuwait is a relatively small country, (17, 818 km2 in surface area) and is situated in the North Eastern part of the Arabian Peninsula. Kuwait shares the north and west borders with Iraq, is bordered on the south by Saudi Arabia and on the east by the Arabian Gulf. Total population of Kuwait in 2005 was 2, 867, 000 and over 88% of these were aged 15 and over; percent Urban population out of total population was 100% during the same period (WHO 2007). The prevalence of diabetes in Kuwait was 104,000 in 2000 and the projection for the year 2030 is 319,000; this will amount to about 44% of the projected total population (WHO 2007). AIM AND OBJECTIVES Aim: The aim of this proposal is to develop a plan for the conduct of a cross-sectional survey of the recent ( Objectives: To purposely select a panel of experienced diabetes practitioners/clinicians to conceive questions assessing patients’ knowledge of their diabetes and the effects of their food types and feeding pattern on glycaemia and blood pressure control (in 11 main domains) To develop and validate a diabetes-diet questionnaire tool for the study To implement the diabetes-diet instrument during a face to face semi-structured interview designed to further explore recent dietary strategies for the control of diabetes To administer a 7-day diet dairy to respondents. Repeat the survey in other countries of the Middle East METHODOLOGY Development of Study Instruments An initial list of 11 patient’s knowledge domains as shown below will be used: Basic knowledge about diabetes Knowledge of patient’s own current management if involving pharmacotherapy Consumption of olives, fruits and vegetables, nuts and cereals in recent times. The intake of legumes in cooked foods in the last 5 years Recent intake of dairy and meat products. Consumption of alcohol/wine in the last 5 years Knowledge of other food types consumed recently Knowledge of feeding pattern in recent times Knowledge of occurrences of diabetes complications and or hospitalisations in the last 5 years Knowledge of the effect of food types and pattern of intake on control of blood pressure in the last 5 years Knowledge of the effect of food types and pattern of intake on the control of blood glucose in the last 5 years Under each domain, important points regarding each topic will be identified. To ensure content validity, a panel of 10 senior practitioners in the area of diabetes management will be identified and asked to participate in diabetes-diet (MEDDS) instrument development phase (Kline 1986; Streiner and Norman 1989). The expert reviewers will include 2 pharmacists involved in care of diabetes patients, 3 diabetes staff nurses, 3 diabetes specialist dietitians and 2 consultants in the area of diabetes. These will be identified based on their records of diabetes patient care experiences and on their knowledge of the factors impacting on the progression of the disease. The diabetes-diet (MEDDS) instrument’s content experts will rate each of the topic domains and indicate the percentage weight of each domain within the entire study tool. Between 6 and 12 multiple-choice questions will be created for each domain, with a focus on information ranked by the experts as most important for the objectives of the study. The multiple-choice question format is chosen because it is easy to administer and it will be easy to psychometrically validate the ensuing instrument (Kline 1986). Each multiple choice question will have 4 possible responses, namely one correct answer and 3 distracters. However, in order to fully capture any emerging theme, respondents will be allowed time to comment freely on the questions and the multiple choices in a semi-structured interview. These will then be transcribed for analysis. Existing questions from previous studies may be harnessed and modified by the panel. The expert panel will also rank the questions within the domain in descending order based on its relative importance to patients’ diabetes diet requirement/knowledge. After the initial item bank is compiled, the expert panel members will be asked to rank the overall quality of each item on a scale of 1 to 5 (1 = poor, 5 = excellent) in terms of how well it tested each information point. These rankings will be used to eliminate questions and create a 20-30 item pilot instrument. An item bank will be developed based on this information. Questions will be written at 7th grade reading level as determined by the Flesch/Flesch-Kincaid Readability Tests calculated from Dave Taylor and Intuitive systems (2007). Respondents will also be asked to fill a 7-day diet diary. Inclusion criteria Adult volunteers aged 18-85, living in the study site with not less than 3 years diagnosis of type 1 or type 2 diabetes. Since retinal and vascular problems associated with diabetes mellitus are common, attempts will be made to administer the tools also in carers of blind diabetic patients. Exclusion criteria Anyone diagnosed with a mental illness as it may be difficult to determine the truthfulness of information collected from these patients. Patients who are deaf; this is because a researcher and the interviewee would need to be proficient in sign language for any meaningful interview to take palce Data-collection tools Three data-collection tools will eventually be used; (1) the diabetes diet questionnaire (MEDDS tool), (2) a semi-structured interview using validated questions developed by the experts group and (3) a health diary. The interview and diet questionnaire will be the main data source. The semi-structured interview will last for 20 -30 minutes and will be conducted to further explore dietary trends for the control of diabetes in the last 5 years; this will be done at any location convenient for the respondents. The MEDDS questionnaire will be self or researcher administered during the face-to-face interview. A team of 8 interviewers will be trained by the researchers for 4 days before the start of data collection. The questionnaire will be translated into the local language of the study site. The study tools will be pre-tested for about 1 week in diabetes patients across age and sex variables of the target diabetic cohort as shown by Abdella et al (1995) for diabetic Kuwaiti. Larger scal e administration of the instrument will be for 6 months following the pre-test period. Study population Based on the household registry linked to databases of diabetes organisations in Kuwait, the survey will stratify the area of Kuwait into seven strata according to the degree of urbanization, geographic location, and administrative boundaries. Townships or districts will be selected from each stratum with the selection probability being proportional to its size. Sample selection will involve the use of multi-stage cluster random sampling procedure at the district level to select sub districts and zones from where the study sample could be drawn. In each district, the area will be sub-divided into sub districts from which 3 zones will be selected based on population size. Within the selected zones, households will be randomly numbered, and houses assigned ‘even numbers’ will be selected into the final sample. . Instrument Administration Diabetes patients or their carer (as may be necessary) will be identified for face-to-face semi-structured interview, the administration of the diet questionnaire and the filling of a diet diary in the final sample population. Knowledge of dietary recommendations for the management of their diabetes will be investigated; types of food as well as feeding pattern in the last 5 years will be evaluated for each diabetes type. Answers will also be sought to questions that will provide insight into patients recent general daily energy intake and expenditure; daily amount of carbohydrate and protein in the diet, control of blood pressure and glucose levels in the last 5 years. Respondents will also provide insights into changes in local custom for dietary control of diabetes. Following the interview and administration of the diet questionnaire, each participant will be given a 7-day diet diary to complete after each meal or at the end of each day. It will be explained that the diet diary sh ould contain food types and time of eating and all dietary tactics taken to maintain normal blood glucose level (4–7 mmol/litre). The diet diary will further explore the truthfulness of information provided in the interview/ questionnaire as well as shed light on how the respondents have presented their recent self-care dietary strategies for the control of their diabetes. The Use of Interpreters Linguistic competency is central to cross-cultural studies and problems that may arise due to the researchers not understanding the local language could be overcome by the use of an interpreter (Davies, 1999). It may also be reassuring for the respondents to see someone with whom they share the same culture and language during the interview periods (Freed, 1988). Interpreters will either provide verbatim translation during the face to face interview or conduct the interview independently following adequate training (Baker, 1981). Psychometric Analysis of the Questionnaire for the Dietary Control of Diabetes Ensuring content and construct validity are appropriate methods to develop a knowledge instrument. Questionnaire validity is ideally established by comparing the new instrument being developed with an established recognized standard. There are no such standard for the target patients of this study. Reliability is also a vital attribute of a sound knowledge instrument. The diabetes-diet (MEDDS) instrument will be said to be reliable when scores are consistent over time within a site or as implementation moves from one site/country to another. The variability of the instrument’s results should in this case be due to true differences among the individuals patients that will be enrolled into the study (Streiner and Norman 1989). Content Validity Content validity refers to the extent to which a set of items reflects the intended content domain (De vellis 1991). A systematic approach to identifying important domains and developing specific items based on consultations amongst experienced practitioners in the management of diabetic patients will ensure the content validity of the ‘Middle East Diabetes Diet Survey’ (MEDDS) instrument’. This method follows those employed by Zeolla et al (2006) in determining patients’ knowledge of the management of their disease. Construct Validity Construct validity determines the instrument’s ability to function for its intended purpose (Kline 1986). The ‘contrasted group’ method will be used in this study to determine the construct validity of the MEDDS tool (Kline 1986). Reliability of the Diet Questionnaire A proportion of the diabetic patients recruited into the study will be followed-up after 4 months and urged to complete the diet questionnaire only. The time elapse is considered sufficient to reduce the impact of recall (Streiner and Norman 1989). A correlation coefficient will be calculated between the test scores from each administration. A coefficient of 0.80 or higher is considered acceptable for demonstrating test–retest reliability (Streiner and Norman 1989). Hypothesis for Construct Validity If the MEDDS instrument is a valid tool to assess the recent approaches for the dietary control of diabetes, patients managed for diabetes, should be more knowledgeable and achieve significantly higher scores than those not diagnosed or managed for the disease. To confirm this hypothesis, the response of diabetic patients to the final instrument will be compared with responses of age-matched subjects without diabetes in the same setting. Construct validity would be confirmed if the mean generated score for diabetic subjects were significantly higher than those not diagnosed or managed for diabetes. . Statistical and Data Analysis Statistical analyses will be by SPSS version 14. The results of the pre-test will be excluded from the analysis. Student’s t-test will be used to compare the differences in mean scores of patients managed and not managed for diabetes. Using chi-square (à ¯Ã‚ Ã‚ £2), demographics characteristics will be compared between patients managed and not managed for diabetes. Pearson’s correlation coefficient will be used for the test–retest reliability analysis. Descriptive statistics will be used to report patient demographics. The interview transcripts and the health diaries will be deliberated upon on more than one occasion to fully understand patients’ self care approach and identify individual patient’s dietary care strategies. Themes emerging from the interview will then be compared with dietary patterns observed in the 7-day diet diary and the diet questionnaire. Following a detailed analysis of the results of all 3 tools, perceptions of respondentsà ¢â‚¬â„¢ conformity to recommended dietary regimen or their general philosophy/strategy of managing diabetes with diet will be reached. ETHICAL CONSIDERATION The study qualitative paradigm protocol will be submitted for review and approval by the local ethics committee for the study region. A covering letter describing the goals of the study will be provided to patients agreeing to participate. The purpose of the study will be very carefully explained to the respondents and their consent will be individually obtained before the study tools are administered. Each participant will also complete a brief demographic questionnaire. In cases of identified illiteracy, the information contained in the form will be read by the study interpreter and informed consent sought. All respondents will assured of anonymity, confidentiality and that they could withdraw from participation in the study at any time. EXPECTED OUTPUT Interventions to prevent diabetes in the Middle East should include culturally appropriate and effective ways to improve the nutritional adequacy of the diet in line with international guidelines for the dietary control of diabetes. The result of the study will indicate the knowledge gaps if any in the study population. Tight glycaemia control associated with certain food types and feeding strategies identified in the study may become basis for its recommendation and use in other parts of the world for the control of the worldwide diabetes epidemic. References Abdella Nabila A., Moustafa M. Khogalib, Amani D. Salman’, Shaker A. Ghuneimi†, Jasbir S. Bajajd (1995) Pattern of non-insulin dependent diabetes mellitus in Kuwait Diabetes Research and Clinical Practice 29.1 29-136 Alberti, K.G. Zimmet, P. Z. (1998) Definition, diagnosis and classification of diabetes mellitus and its complications. Part 1:Diagnosis and classification of diabetes mellitus, provisional report of a WHO commission. Diabetic Medicine, 15, 539^553. American Diabetes Association (2002) Evidence-based nutrition principles and recommendations for the treatment and prevention of diabetes and related complications. Diabetes Care 25: S50–S60 Baker N (1981) Social work through an interpreter. Soc Work 26:391–97 Dave Taylor and Intuitive system (2007) [Internet] [Accessed 21st April 2007] http://www.readability.info/ Davies CA (1999) Reflexive Ethnography: A Guide to Researching Selves and Others. Routledge, London Delahanty LM (1998) Clinical significance of medical nutrition therapy in achieving diabetes outcomes and the importance of process. J Am Diet Assoc 98: 28–30 Devellis RF (1991). Scale development: theory and applications. Newbury Park, CA: Sage Publications. Diabetes Control and Complications Trial Research Group (1993) The effect of intensive treatment of diabetes on the development and progression of longterm complications in insulin-dependent diabetes mellitus. N Engl J Med 329: 977–86 Dyson Pamela (2002) Nutrition and diabetes control: advice for non-dietitians British Journal of Community Nursing Vol 7, No 8. 414-419 Freed AO (1988) Interviewing through an intrepreter. Soc Work 33(4): 315–97 Ha TKK, Lean MEJ (1998) Recommendations for the nutritional management of patients with diabetes mellitus. Eur J Clin Nutr 52: 467–81 Kline P. (1986) A handbook of test construction: introduction to psychometric design. New York: Methuen Co. Maitra A and Abbas A.K (2004). The endocrine system. In: Robbin’s and Cotran Pathologic Basis of Disease (edited by V. Kumar, A.K. Abbas N. Fausto). Pp. 1189-1207, 7th edn. Philadelphia, PA: Elsevier Saunders Company. Streiner DL, Norman GR. (1989) Health measurement scales: a practical guide to their development and use. New York: Oxford University Press. UKPDS (1998a) Intensive blood-glucose control with sulphonylureas or insulin compared with conventional treatment and risk of complications in patients with type 2 diabetes: UKPDS 33. Lancet 352: 837–53 UKPDS (1998b) Tight blood pressure control and risk of macrovascular and microvascular complications in type 2 diabetes: UKPDS 38. BMJ 317: 703–13 UKPDS (1990) Response of fasting plasma glucose to diet therapy in newly presenting type II diabetic patients: UKPDS 7. Metabolism 39: 905–12 WHO (2007) [Internet] Available: http://www.who.int/diabetes/facts/world_figures/en/ Accessed 21st April 2007 Zeolla M. M., Michael R Brodeur, Angela Dominelli, Stuart T Haines, and Nicole D Allie (2006). Development and Validation of an Instrument to Determine Patient Knowledge: The Oral Anticoagulation Knowledge Test Ann Pharmacother 40:633-8. Zimmet, P., Taft, P., Guinea, A., Guthrie, W. and Tchoma, L. (1977) The high prevalence of diabetes mellitus on a central Pacific island. Diabetologia 13, 111-115.

Airbus V Boeing

Airbus v. Boeing Unit 8 Case Study MT330-01 International Marketing Kaplan University Christina Olson November 14, 2011 Airline manufacturers must compete with one another to be successful, and have the most birds in the sky. Boeing and Airbus are the two largest manufacturers for commercial aircraft, especially those used for long flights. Iberia Airlines wanted to purchase up to 12 brand new jumbo jets from one of these manufacturers. Enrique Dupuy, Iberia’s CFO, set a price that he wanted the company to pay for the aircraft and then started a bidding war between the two super jumbo jet manufacturers. Negotiation between two major companies like Airbus and Boeing can make a marketing strategy very strong or the complete opposite, it can cause a strategy to crumble to pieces in an instant. Airbus and Boeing both have dedicated sales representatives, Bight of Boeing and Leahy to their jobs very serious and developed a marketing plan like none other. These two gentlemen understood one important thing when it comes to marketing, plans must be able to adapt to change at any given moment. Prior to the beginning of the negotiation Airbus had an advantage of Boeing. Iberia Airline were currently using the manufacturers largest plane (Michaels, 2003). Airbus had already established a solid reputation with the airline company. Dupuy was familiar with Airbus’s resale guarantee, which was hard to beat by any other company (Michaels, 2003). Although Airbus had previous history with the airline company, Dupuy wanted to look at other manufacturers to get the best competitive price. Bright was personally contacted by Iberia Airlines to begin a negotiation process in hopes that he would be able to meet the predetermined price set by Dupuy (Michaels, 2003). Bright’s marketing strategy was geared to the fact that these planes could save more money in the long run while earning more revenue. He not only explained to Dupuy Boeing 777 could hold 24 more seats than Airbus which generated more revenue per flight (Michael, 2003). These aircrafts also used less fuel, allowing for expense to be dispersed to areas other than fuel (Michaels, 2003). Leahy did not let the extra seats and lower fuel usage discourage him during negotiations. During the meeting with Dupuy, Leahy reminded Dupuy that Airbus guarantees resale value of all aircraft plus the lower initial cost of purchasing the aircraft (Michaels, 2003). He provided numbers of how much the company would save by keeping Airbus, the price of extra parts and pilot training (Michaels, 2003). All of these costs were expense that would save the airline company millions of dollars upfront. Despite the good marketing and negotiation strategies by both manufacturing companies, Dupuy was not happy. Dupuy set a price that he wanted the two corporations to meet, or he would look into purchasing used aircraft (Michaels, 2003). This made both men return to their home company and refigure the marketing strategies. Each company offered perks such as financing, maintenance discounts, and sufficient amount of parts. Negotiation between the aircraft manufacturer and the airline company was not an easy task. Each time Bright or Dupuy offered a new contract; Dupuy rejected it asking for more discounts in price. He would also contact the other manufacturer, causing uproar to try to beat the prior suggested contract. The negotiation between Iberia Airlines and the manufacturing companies went on for over a year. Bright and Leahy were constantly adjusting their marketing strategy to fit the need of the airline company. These two men had to not only negotiate with the airline company but with the finance company and the company that makes the parts and engines (Michaels, 2003). It was a never ending task until Dupuy finally decided on which company enter into contract with. During the end of the negotiations, Dupuy stood firm in his set price; he refused to settle. Boeing and Airbus had very strong marketing strategies that had to change constantly in order to not only meet the expectations of the buyer but to overcome the bid of the competitor. Even though Boeing had strong factors, such as the decreased fuel expense and increased income from more passengers, Airbus won the negotiation. Leahy was able to meet all of the expectations set by Dupuy, better financing, decreased price but most of all the guarantee return on sale of the aircraft for 20 years (Michaels, 2003). During the negotiation process both aircraft manufacturers were focused mainly on numbers. Another aspect of a marketing strategy should have been safety and consumer choice. Airbus was noted to have a system that not all pilots trust â€Å"Fly-by-the-wire,† causing planes to malfunction and plunge 100s of feet in seconds (Bland, 2009). Both of these factors can play a major role in how many passengers choose to fly with one airline company over another because of the aircraft used. Had either of the manufacturers used these two simple areas in their marketing strategy the negotiation outcome could have been different. Reference Bland, A. (July 1, 2009). The Big Question: Why was another Airbus crashed, and is flying Becoming more risky?. The Independent, Retrieved from http://www. independent. co. uk/news/world/africa/ the-big-question-why-has-another -airbus-crashed-and-is-flying-becoming-more-risky-1726056. html Michaels, D. (March 10, 2003). Boeing and Airbus in the Dogfight to Meet Stringent Terms of Iberia’s Executives. The Wall Street Journal Europe, Dow Jones & Co. –

Early Childhood Curriculum For New Zealand - 927 Words

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Implementing A New Software Or Equipment Or Launching Your...

You’ll also need to research the current competitive landscape in order to understand whether the proposed idea or action is viable. Whether you are implementing a new software or equipment or launching your own new product, you need to compare the proposed product or service with other similar items on the market. This might mean you need to compare the feasibility of your chosen software (for example, accounting platform) with other products on the market. What are the benefits of your proposed choice and what are the weaknesses? Are the risks associated with your chosen software smaller or bigger than those of competitive products? The same analysis applies when launching a new product. Part of your feasibility study must then focus on understanding what the customers are looking for and whether your proposed idea answers these needs. You should also compare the proposed product with the existing products or services and focus on the advantages, as well as disadvantages, you might have. Step 4: Examining the market conditions You also need to examine the market conditions. There are four specific points of analysis when it comes to the market in terms of feasibility. These are: †¢ Defining the target market. †¢ Studying the buying habits of the target market. †¢ Understanding the sale and market share outlook of the proposal. †¢ Outlining the product awareness that is required for the use of your product or service. The main goal of this part of the feasibility study isShow MoreRelatedEvaluating A Feasibility Study?943 Words   |  4 Pagesby conducting a feasibility study. In this guide, we will examine what a feasibility study entails and when it should be used. We’ll then outline the five key elements of a feasibility study and provide you with six steps for conducting one within your organisation. 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